Rebil
꩜ Creuna
꩜ 2022
꩜ Brand identity & website
Rebil simplifies the process of buying a used car — fixed prices, no negotiation, delivered to your door. The concept “highway to the right car” became a guiding principle early on. Buying a car is often complex and fragmented. The ambition was to remove friction and create a faster, more direct experience.
The visual identity is built on a simple system of lines — a set of “highways” that structure layouts and guide movement across surfaces. The system is flexible and scalable, designed to work across formats and touchpoints.
A bold red palette and a distinct logotype (and a very red pickup truck) establish a clear presence in a category defined by sameness. The identity balances clarity and character, positioning Rebil as both efficient and trustworthy. The result is a more focused brand experience — designed to move quickly, and feel easy to navigate.
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