Rebil
Rebil is now Norway’s biggest preowned car company where you can buy or finance a car online and have it delivered to your home within 24 hours. Fixed prices without the need to negotiate with a car salesperson.
The concept “highway to the right car” (motorveien til riktig bil) became an early guiding principle in the process. Things can get a little fast-paced when buying a car, so our goal was to eliminate all the twists and turns. The brand experience should be quick, reliable, and efficient. The visual identity is further based on simple yet powerful elements to reinforce this. The lines, or highways, form a flexible system for use across different formats. The red color and visual elements, along with a distinctive logo, make up Rebil’s visual identity. The goal has been to stand out while staying relevant, thereby challenging the established language of the category.
Deliveries
Date
2021
Agency
Creuna
Award(s)
Gold, ANFO, 2023
Role(s)
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